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The suggested retail list price for
Bright-Guard will be $128 US excluding all taxes.
The discount required by the major retail outlets for
the consumer market is between 40 and 50% off the list price. A 45% discount has been used
in determining the gross profit. The selling price to the industrial/commercial wholesale
distributor will be the same as the retail outlets and will be established at 45% below
the retail list price.
Net selling price by Bright-Guard |
$70.00 |
Cost of Sales
(Product Cost) per unit: |
$35.00 |
Gross profit
per unit: |
$35.00 |
Margin: |
50% |
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