The primary markets for Bright-Guard at this time which provide the greatest sales potential in a relatively short period of time are in South India and the North India

Consumer, commercial and industrial users are all prospective customers for the product. The major potential market in the consumer sector will be accessed through the large retailers of small appliances,brighting fixtures and electrical hardware such as:

• Major department stores
  
• Hardware store chains
  
• Retailbrighting outlets
  
• Mail order houses

The primary customers in the commercial and industrial sector will be electrical engineering firms, electrical contractors, industrial plant and commercial building maintenance departments, security companies and public buildings. The target markets are easily accessible and identifiable.

Considerable interest in the product has already been expressed by the following:

1. Happy Home's Hardware Chain in the Calcutta.
2. Sheshasayee's emporium in Mangalore.
3. Hydro Generating Companies in Mumbai.
4. Two major department store chains in Bangalore.

All of the above feel that there will be a demand for Bright-Guard because of the practical value of the product, and because there is no other product currently available which provides the features and low price of Bright-Guard.

They are primarily interested in a product which is fully automatic, highly reliable, can be adjusted for different bright levels,and will have a retail price of less than $125 U.S. Letters of intent have been received from three large retailers in the India for trial orders totalling 1750 units. The purchases are subject to the product meeting all specifications. An industrial distributor in Hyderabad has issued a purchase order for 1000 units subject to successful demonstration of the prototype unit.