Our AimTo identify, select, and
nurture the markets that hold the best long -term value for the INDIAN RICE. BASMATI AND
NON- BASMATI RICE. Identify and source Indian Rice PROMOTE Indian rice as a
highly recognizable and competitive product in specified segments. Increase understanding
and awareness of the availability, quality, and reliability of the supply of INDIAN
RICE.
What is rice?
Rice is a member of the grass family. Archeological evidence indicates
a sophisticated rice cultivation system existed in China over 7,000 years ago. There are
42 rice producing countries in the world, ranging from mountainous Himalayan to lowland
delta areas. Rice is the staple food in Asia, Latin America, parts of Africa, and the
Middle East.
